by Pauline A.

19+1 Powerful Real Estate Marketing Books

The internet is gaining exponentially as it generates more data than ever, and it has helped us discover new and interesting information online and offline. Just imagine that Google gets 89.3 billion visits monthly.

While some argue that books have become obsolete, the reality is quite the opposite. The best people who are doing well at their jobs are those who read a great number of books.

Successful individuals, including seasoned real estate professionals, read real estate marketing books to discover themselves, the industry, and the audience.

We have compiled a list of indispensable real estate marketing books that explore the complexities of real estate marketing in today’s rapidly changing world. These marketing books offer practical advice and wisdom for both novice and experienced marketing professionals in the real estate industry.

With a focus on building relationships, these books provide tailored insights that cater to the needs of marketing professionals within the real estate sector.

Carefully selected, these real estate marketing books serve as a guiding light, providing deeper insights into the nature of real estate marketing.

Gif of person reading books

Real Estate Marketing Books Filled with Inspirational Wisdom

These books provide insights and guidance and offer a compass to navigate the complex landscape of real estate. These real estate marketing books advise for success in real estate, helping people be excellent professionals.

Book by Karen Briscoe Real Estate Success in 5 Minutes a Day

1. Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed by Karen Briscoe

Real Estate Success in 5 Minutes a Day has a fascinating approach using methods that help create new habits for a successful real estate business. It says that the best ways of creating habits can be tied directly to existing ones.

The chapters in the book represent one year and can be read during coffee breaks. Dedicating just five minutes each day to developing your skills, and positioning yourself among the top-tier real estate agents can be significantly beneficial for your professional growth.

Book by Madison Hildebrand Activate Your Passion Create Your Career

2. Activate Your Passion, Create Your Career by Madison Hildebrand

Activate Your Passion, Create Your Career encourages readers to think about their future freshly and daringly. As an author, television personality, and real estate mogul, Hildebrand provides inspiration and insights to help individuals unlock their passion and purpose to build a fulfilling career.

Madison Hildebrand’s book Activate Your Passion, Create Your Career is a valuable resource for Luxury Property Brokers who want to develop the right mindset and prosper. The book offers top tips for professionals and all others looking at taking the next step on the career ladder to stay ahead.

The book encourages readers to get away with outdated thinking and focus more on the areas of personal identity.

Book by James Clear, Atomic Habits

3. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

If you are a real estate broker or agent looking for the best ways to cultivate the best habits for your business, you may be interested in Atomic Habits by James Clear, an outstanding book on property management.

It also offers advice to improve motivational skills and goals. You’ll leave with practical strategies to achieve lasting transformations across every aspect of your life and with lessons enabling you to overcome obstacles.

Real Estate Marketing Books on Strategy to Navigate the Real Estate Landscape

Are you an aspiring real estate professional looking to take your game to the next level? These resources have valuable insights and strategies. These real estate marketing books offer a step-by-step guide to increasing income, leveraging marketing tools, surviving in difficult times, and carving out a unique market space. Read these books to gain knowledge, improve strategies, negotiate deals, and stay ahead of others.

Book by Gary Keller, The Millionaire Real Estate Agent

1. The Millionaire Real Estate Agent by Gary Keller, Jay Papasan, Dave Jenks

This is among the best real estate marketing books in the market. As a real estate professional, it’s not just about making money, but it’s also about striving to be the best you can be.

This national bestseller tackles this very topic. The book asks a vital question that every real estate salesperson should be asking themselves: “How do I take my sales income to the highest level possible?” The answer to this question is surprisingly simple, and the best-selling book provides a step-by-step guide on how to think like a millionaire real estate agent.

The book with the acronym MREA is an invaluable resource that lays out the “how-to” groundwork for you to earn and net a million in annual income, both actively and passively.

Book by Gary Keller, Shift

2. SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller

This is another good piece by Gary Keller. Unlike the book Millionaires’ Realty Agent, the author concentrates more on a crisis and on adapting to your current situation and changing it. Tactics that can help your business in difficult times can help your business move forward in thriving times.

Keller discusses using the right strategies to make target properties stand out. The Shift offers 12 tactics based on an aggressive training program used by Keller Williams to train agents to stay ahead in “down” markets, which can help agents bring in profitable sales.

Book by W. Chan Kim and Renee Mauborgne, Blue Ocean Strategy

3. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne

This book should be read not just by real estate professionals, but by every businessman. It is required reading for most business classes.

So far, it has sold more than 3.6 million units around the world and has now expanded into new cases and chapters on periodic blue ocean renewal or preventing red oceans from trapping. Authors W. Chan Kim and Renee Mauborgne explain that intense competition leads to a bloody red ocean of rivals fighting over a shrinking profit pool.

Through an analysis of 150 strategic moves spanning over 100 years across 30 industries, the authors argue that creating untapped new market spaces – “blue oceans” – is the key to lasting success.

Blue ocean strategy is the best tool for understanding the market limits.

Book by Brandon Doyle, Real Estate Marketing Playbook

4. Real Estate Marketing Playbook by Brandon Doyle

This book is made for people who want to take on challenges and grow their real estate business.

The Real Estate Marketing Playbook was created based on years of real estate industry experience. The playbook features concise chapters that provide practical and insightful advice. Each chapter focuses on a specific tactic and offers a comprehensive overview of the best practices. This playbook is different because it includes expert insights. The experts share their experiences, including challenges and triumphs.

Brandon Doyle is an experienced realtor and has a track record of being the first to adopt digital marketing strategies to promote new sales.

Book by Phil Jones, Chris Smith, Jimmy Mackin, Exactly What To Say

5. Exactly What to Say: For Real Estate Agents by Phil M. Jones, Chris Smith, Jimmy Mackin

Phil M. Jones is a top-rated author and sales trainer who has won multiple awards for his work. He is widely recognized as one of the best sales trainers in the world.

As a real estate agent, using the right words can make or break a deal. What you say as an agent can help in relationship-building and promoting your personal brand.

The book provides insights into the most effective words and phrases to use when communicating with clients. It lists impactful words that will help you in your real estate conversation.

Exactly What to Say: For Real Estate Agents is considered one of the best books available and offers invaluable insights for anyone in the industry.

Book by Simon Sinek, Start with Why

6. Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

It’s easy for any organization to explain what they do, and some can even explain how they do it. However, very few can clearly articulate WHY they exist. It’s important to understand the “why” behind an organization’s actions, and why customers choose to buy from one company over another.

Since 2009, the book Start with Why has inspired many leaders to think more creatively. That’s probably the reason why it has landed in the New York Times, as well as the Wall Street Journal list of bestsellers.

Sinek is currently the fourth most popular Ted Talk speaker. His video was seen by more than 42 million users and was translated into 42 languages.

Sinek focuses on several notable leaders, including Martin Luther King and Steve Jobs.

Book by Napoleon Hill, Think and Grow Rich

7. Think and Grow Rich by Napoleon Hill

First published in 1937, Think and Grow Rich is a book written by Napoleon Hill. It was written in the aftermath of the Great Depression.

It quickly gained popularity as a practical guide to success during tough times and remained a bestseller for many years. Even today, highly effective people find its philosophy of positive thinking and its actionable steps for achieving wealth to be relevant and life-changing.

The author discusses strategies for setting and visualizing goals. It also covers topics such as time management, discipline, persistence, and developing good habits.

With this knowledge, any marketing professional should be capable of creating an environment supporting their development as well as assisting their clients with their objectives. Using these principles in daily life you will gain personal and professional development while developing an industry-leading successful company.

Book by Chip Heath and Dan Heath, Switch

8. Switch: How to Change Things When Change is Hard by Chip Heath & Dan Heath

Things may change rapidly in business, especially in the marketing sector. If the adaptation is inadequate, you may lose advantage. 

Switch covers a broad spectrum of sociology and psychology studies to guide your life transformations. It explains the successful change patterns that apply to every sector of our lives.

It is often argued that the brain is in constant conflict due to emotional thinking, making it difficult for changes to occur. A rational mind will be trying out a new marketing technique. However, emotional minds prefer comforting things that always happen.

The Heath brothers showcase how ordinary individuals such as employees, managers, parents, and nurses have successfully united their minds, resulting in significant outcomes. The book presents real-life case studies of such people and their achievements.

Book by Frederik Eklund, The Sell

9. The Sell: The Secrets of Selling Anything to Anyone by Frederik Eklund

Eklund, who originally hails from Sweden, moved to New York City with nothing but a pair of well-worn sneakers and a determination to succeed. Despite having no prior experience in real estate and no connections in the industry, Eklund managed to transform himself into the top seller in one of the most cutthroat real estate markets in the world.

In The Sell, Eklund provides advice for both experienced and novice buyers, as well as for the development of relationships.

Eklund discusses how negotiating is important, which can be great for real estate negotiations. This book would make an excellent addition to any realtor’s library.

Book by Chris Watters, The Million Dollar Real Estate Team

10. The Million Dollar Real Estate Team by Chris Watters and Bradley Pounds

Authors Chris Watters and Bradley Pounds share their amazing experience of scaling their business at an unbelievably fast pace of just 3 years, making $1M in profit! In The Million Dollar Real Estate Team, they discuss scalability through system and delegation, such as managing and scaling technology sales teams, training, and management.

The book includes a step-by-step business plan and contains examples of scaling up your own property business.

Book by Ron Castle, Real Estate Photography for Everybody

11. Real Estate Photography for Everybody: Boost Your Sales with Any Camera by Ron Castle

The adage says, “A picture paints a thousand words.” To capture a moment, you must take a good picture and know the technical side of photography.

Real Estate Photography for Everybody serves as a comprehensive guide to the art of photography. You can get useful tips for writing and enhancing your photo editing. By following the advice in this book, you’ll be able to take your photography skills to the next level. You can take this knowledge and use it in taking pictures of listed properties to generate more sales.

Ron Castle wrote his book for photographers who are looking for profitable niches. Even so, real estate professionals can learn by knowing this information. In the last part of the book, there are inspiring photos and, he talks about the skills needed to take great photos. It serves as a comprehensive guide to the art of photography.

Real Estate Marketing Books on Lead Generation and Traffic

In today’s real estate industry, having strong connections is crucial. You can find resources that help you get more leads and understand online traffic. These real estate marketing books offer insights into digital marketing techniques, interpersonal skills, and much more. They can serve as guides for real estate professionals aiming to attract leads and convert them into lasting success.

Book by Rich Brooks, The Lead Machine

1. The Lead Machine: The Small Business Guide to Digital Marketing: Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online by Rich Brooks

Author Rich Brooks explores digital advertising by introducing bare essential elements. Brooks takes a deeper discussion into creating new leads in The Lead Machine.

He provides actionable advice and answers many questions about marketing techniques. How does an online marketing tool work? How do you rank for the top spot in Google?

Brooks talks about his scalable formula which he calls BARE. BARE is an acronym for Build, Attract, Retain, and Evaluate.

The book is great for small business owners and real estate professionals.

Book by Perry Marshall, 80/20 Sales and Marketing

2. 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall and Ron Allan

80/20 Selling and Marketing is a favorite read among real estate agents. The authors illustrate the effectiveness of the 80/20 rule in almost every aspect of entrepreneurship, including sales and marketing.

Have you heard of the 80/20 Principle? It’s a concept that suggests we can achieve a lot more by focusing our efforts on the 20 percent that matters. Doing so can save time, effort, and resources while achieving our goals.

It’s amazing how much impact a small amount of effort can have when applied to the right things.

Book by Chris Smith, The Conversion Code

3. The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales by Chris Smith

Chris Smith has a particular interest in digital conversion. He argues that because consumers are more savvy today, marketers need more time and effort to gain customers, thus the need for marketing and sales.

The Conversion Code talks about different aspects of capturing more leads, building a quality website, and optimizing content for lead generation, social networks, and search engine optimization. It explains the most efficient and effective social media marketing strategies.

Chris Smith’s conversion code provides an overview of the key aspects of lead-generating sales. In this book, Chris discusses methods of successfully closing a digital transaction.

Chris also offers classes about the use of psychosocial concepts to increase business growth.

Book by Jay Baer and Daniel Lemin, Talk Triggers

4. Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer and Daniel Lemin

In Talk Triggers, marketing experts Baer and Lemin talk about the importance of word of mouth. Word of mouth influences 90% of purchases. Amazing, right?

Every single being will rely on word of mouth at one point in his life. And, many businesses indeed use word of mouth as their marketing strategy.

The book recommends exceeding buyer expectations. Thus, people feel obliged to tell others about an individual firm or business.

Book by Karin Carr, YouTube for Real Estate Agents

5. YouTube for Real Estate Agents: Learn How to Get Free Real Estate Leads and NEVER Cold Call Again by Karin Carr

YouTube marketing has revolutionized the way real estate agents do business. Now, it’s not just about making videos. You’d be surprised to know that YouTube can replace cold-calling.

In her book, YouTube for Real Estate Agents, author Karin Carr, a successful real estate agent, says YouTube can be a good source of leads. It brings in 70% of her business. Properly utilizing YouTube can greatly impact real estate marketing and alter the way things are done.

Book by Perry Marshall, Keith Krance, and Thomas Meloche, Ultimate Guide to Facebook Advertising

6. Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes by Perry Marshall, Keith Krance, and Thomas Meloche

Perry Marshall, a well-known expert, wrote the Ultimate Guide to Facebook Advertising with Keith Krance and Thomas Meloche. They assist you in understanding Facebook Ads so you can reach your target audience and get ten times the return on investment.

The book helps you boost your ad ROI by using newsfeeds, videos, and branded content. It also reveals a three-step formula for making impactful video ads. This resource is full of helpful tips. It’s a must-read for real estate agents who want to improve their advertising skills.


Reading these 20 real estate marketing books can transform any professional in the field. These powerful real estate marketing books are helpful and offer many marketing tips to improve your skills in real estate. Whether you’re an experienced agent or just starting, these books can help you succeed. Learning from industry experts helps you understand marketing and succeed in real estate.


Pauline A.

With a passion for real estate and a flair for words, Pauline brings a unique perspective to the industry. Armed with years of experience, she crafts insightful content for fellow professionals, blending her expertise in real estate with powerful marketing insights. When she's not penning compelling articles, Pauline enjoys quality time with her daughter, unwinding and recharging for her next creative endeavor.