by April R.

7 Tips on How to Negotiate Real Estate for Homebuyers and Sellers

When it comes to buying or selling a home, the negotiation process can seem daunting for realtors. However, with the right tips, real estate agents, home buyers and home sellers can successfully navigate any negotiation

In this blog post, we will discuss seven tips on how to negotiate real estate and how each method can benefit both home buyers and home sellers alike. Whether you are a first-time homebuyer, home seller or a real estate professional, these tips will help you get the best deal possible!

Before Anything Else, Do Your Research

An important part of any negotiation strategy is the research behind it. This means being aware of the market value of the home at interest. 

You should also be aware of any recent trends in the real estate market. Better yet, know the developments in the local market, as this affects the appraisal contingency. This information will give you a better starting point for negotiating

Always be ready to make compromises. Gaining enough knowledge and data about a property sold in the same area will also affect the deal.

Be aware of details that real estate brokers might discuss in order to close the deal. These include the asking price, closing costs and whether the investment property involves a seller’s market or a buyer’s market. 

One way of gathering all the details is by creating a comparative market analysis. It will give you an added edge!

The deal is closed when you hand over the house key

First Tip: Get a head start on the negotiation process. 

For buyers, this means having a realistic idea of what you can afford before you start looking at homes. For sellers, this means being prepared to discuss offers as soon as they come in, and basing your real estate negotiations on your best asking price.  

By starting the negotiation process early, you will be in a better position to get the outcome you want. You’ll also have better chances of reaching agreeable closing costs.  

But when making a deal, don’t show your offer first. Let other agents or other parties make their offers initially.

Second Tip: Be clear about your objectives. 

What are you looking to achieve through negotiating? Are you trying to get the best price possible, or are you more interested in a quick sale? Once you know your objectives, you can tailor your approach accordingly.

For example, if you’re looking for a quick sale, you may be more willing to negotiate on price. On the other hand, if you’re focused on getting the best deal possible, you may be more likely to hold out for a better offer. 

Either way, it’s important to be clear about your objectives from the start. This will help you stay focused during the negotiation process. Likewise, a well-prepared real estate agent always has a backup plan.

These tips will show how to negotiate real estate

Third Tip: Have a backup plan.

No negotiation is ever guaranteed to succeed, so it’s important to have a backup plan in place. For buyers, this may mean having a loan contingency in place. For sellers, this may mean having another property lined up in case the sale falls through. 

Be prepared to walk away from the negotiation. One of the most important things to remember during any negotiation is that you are not obligated to accept any offer. If the other party isn’t meeting your needs, don’t be afraid to walk away from the deal. 

This doesn’t mean that you should be unreasonable in your demands. But if the other side isn’t budging on an issue that you’ve determined to be crucial, it may be best to walk away and look for a better alternative.

Fourth Tip: Use silence to your advantage. 

Sometimes, the best thing you can do during a negotiation is to say nothing at all. When the other party is making their case, resist the urge to immediately offer a counter argument. Instead, let them finish speaking and take some time to consider their proposal.

You can use silence to your advantage to help close deals

Fifth Tip: Be flexible. 

In any negotiation, there will be give or take. Be prepared to compromise on some of your objectives in order to reach an agreement. A good basis in any real estate transaction would be the market value. The purchase price usually revolves around the market value that is placed on the negotiation table. 

The asking price will be negotiated between you and the other party. If you get multiple offers, real estate agents present earnest money from a particular buyer who is really interested.   

Sixth Tip: Know the bottom line. 

What is the absolute minimum you are willing to accept? If you are buying a home, this may be the price you are comfortable paying. If you are selling a home, this may be the lowest price you are willing to accept. Knowing your bottom line will help you stay focused during the negotiation process.

A sales price may be dependent on next month’s mortgage payment. So a seller’s agent has a fiduciary duty to protect the competitive advantage for a win-win situation. 

Seventh Tip: Have realistic expectations. 

Remember that the goal of any negotiation is to reach an agreement that is acceptable to both parties. If you go into the negotiation with unrealistic expectations, you are more likely to be disappointed with the outcome.

Consider the seller’s feelings as well. Throughout the process, it is important that real estate agents are sensitive to the seller’s feelings. A real estate negotiation is an emotional process and a realtor’s negotiation skills call for sensitivity. 

By following these tips, you will be well on your way to successfully negotiating any real estate deal. With a little practice, you will become a pro at getting the best possible price for your property!


April R.

Passionate about both real estate and the written word, April leverages her substantial experience as a realtor to deliver in-depth content for her peers. Each piece she writes is backed by robust research and her keen understanding of effective marketing strategies.