by Jun A.

17+1 Highly Effective Real Estate Marketing Messages

Real estate marketing messages or SMS marketing, is a powerful tool that real estate agents use. It helps them reach more leads, nurture relationships, and close deals. Your messages are more likely to be seen and responded to than emails or phone calls.

Text messages are also fast, convenient, and personal. It makes them ideal for communicating with busy and mobile clients.

gif about a woman texting

Real estate marketing messages can help you:

  • Generate more leads by promoting your listings, services, and offers in the real estate market
  • Qualify leads by asking questions and sending automated responses
  • Schedule appointments and showings by sending reminders and confirmations
  • Follow up with leads and clients by sending updates, feedback, and referrals
  • Provide value and build trust by sharing market insights, tips, and testimonials
Funny gif asking if someone get his text

The Benefits of Real Estate Text Message Marketing

Real estate marketing messages can benefit your business in many ways, such as:

  1. Saving time and money by automating your communications and reducing phone calls
  2. Increasing engagement and conversions by sending timely and relevant messages
  3. Improving customer satisfaction and loyalty by providing personalized and attentive service
  4. Boosting your reputation and referrals by staying in touch and asking for feedback
  5. Growing your network and reach by encouraging referrals and word-of-mouth
A woman typing real estate text templates

These real estate text templates are sure-fire to attract and engage potential clients

To help you start writing real estate marketing messages, here are some templates that you can use for different scenarios. Feel free to customize them according to your style and situation.

1. Reengage a Past Lead – Seller

Hi [Name], this is [Your Name] from [Company/Broker]. I hope you’re doing well. Are you still thinking about selling your home? The market is hot right now, and I have some buyers who may be interested in your property. Let me know if you want to chat about it.

2. Marketing Plan Script

Hi [Name], this is [Your Name] from [Company/Broker]. I’m excited to work with you on selling your home. I have a proven marketing plan to quickly get your home in front of thousands of qualified buyers. I’ll do this for you: [List 3-5 key points of your marketing plan]. Are you ready to get started?

3. Pay Attention to Frequency and Timing

Hi [Name], this is [Your Name] from [Company/Broker]. I don’t want to bother you too much, but I also want you to take advantage of all opportunities. How often would you like me to contact you with updates on the market or new listings? And what time of day works best for you? Please reply with your preferences so I can respect them.

4. Showing or appointment reminder

Hi [Name], this is [Agent] from [Brokerage]. This is a friendly reminder that a showing is scheduled for tomorrow at [Time] at [Address]. Please reply YES to confirm or NO to reschedule.

5. Real Estate Text Message Scripts for Common Buyer Inquiries

Hi [Name], this is [Agent] from [Brokerage]. Thanks for your interest in the property at [Address]. It’s a [Number of Bedroom/Bathroom] listed at [Price]. [More Listing Selling Points]. Would you like to schedule a showing?

6. Send property information

New listing alert! I have a stunning contemporary property coming to the market soon in [Neighborhood]. This gem features [Key Features]. Stay tuned for the official listing announcement and exclusive photos.

7. Set Up Meetings with Home Buyers

Hi [Name], this is [Agent] from [Brokerage]. I’m so happy that you found your dream home. The next step is to get pre-approved for a mortgage. I have a trusted lender that I work with who can help you with that. Can I connect you with them?

8. Invite leads to an open house

You’re invited! Join me for an open house this weekend at [Address]. It’s a beautiful [Number of Bedroom/Bathroom] listed at [Price]. [More Listing Selling Points]. The open house will be on [Day] from [Time]. Take advantage of this opportunity.

9. Schedule a showing for a specific property

Hi [Name], this is [Agent] from [Brokerage]. I see you’re interested in the property at [Address]. It’s a gorgeous [Number of Bedroom/Bathroom] listed at [Price]. [More Listing Selling Points]. When are you available to see it in person?

How do you text a real estate listing?

Texting a real estate listing is a way to share your listings with your leads and clients via text message. Texting a real estate listing can help you generate more interest, engagement, and conversions for your listings.

To text a real estate listing, you need to:

– Choose a platform that allows you to send text messages with images and links, such as SimpleTexting

– Select the listing that you want to text and create a short and catchy message that highlights its main features and benefits

– Include an image of the listing and a link to the full listing details on your website or landing page

– Send the text message to your target audience, such as your leads, clients, or subscribers

– Follow up with the recipients who show interest or ask questions

10. Here is an example of how to text a real estate listing:

Just listed: The property at 123 Main Street is ready for showings! It’s a 3-bedroom/2-bath home listed at $300,000. It features hardwood floors, granite countertops, and a fenced backyard. Check out the photos and details here: [Link]. Would you like a tour of the home?

11. Information Response Template

Hi [Name],

I appreciate your interest in [property/service]. I’m [Your name], a [title] with [company/brokerage]. I’m happy to assist you with any questions you may have.

[Property/service] is a [brief description of features and benefits]. It is currently [status] and listed at [price].

[Optional: Add a call to action, such as scheduling a showing, requesting more information, or signing up for updates.]

[Your name and signature]

12. Information Request from a Lead

Hi [Name],

I noticed you visited my website/social media page and liked/commented on some of my posts. I’m [Your name], a [title] with [company/brokerage]. I specialize in helping people like you find their dream home in [area].

I’d like to know what kind of home you want and your timeline. Are you looking for a [type of home] in [neighborhood]? What are some of the features that are important to you?

I can access the latest listings and market insights to help you make an informed decision. I would love to chat with you and learn more about your goals and preferences.

Please reply to this message or call me at [number] to talk more. You can also visit my website/social media page to see more of my work and testimonials from happy clients.

I hope to hear from you soon.


[Your name and signature]

13. Follow-up Template for a New Lead – Buyer

Hi [Name],

It was great meeting/talking to you [today/yesterday/earlier]. I enjoyed learning more about your home-buying goals and preferences.

As we discussed, I have set up a customized home search for you based on your criteria. You can access it here: [link]. You will receive updates whenever new listings that match your criteria hit the market.

[Optional: Add a specific listing you think they might like and invite them to schedule a showing.]

I’m here to guide you through every step of the home-buying process, from finding the right home to negotiating the best deal. I have extensive knowledge of the local market and proven strategies that work.

Please feel free to contact me anytime with any questions or concerns. You can reach me by phone at [number] or email at [email].

I look forward to helping you find your dream home.


[Your name and signature]

14. Out-of-Office Auto-Reply

Hi there,

Thank you for your message. I’m currently out of the office until [date] and will have limited access to email/phone.

If this is urgent, please get in touch with my assistant/colleague/partner at [name]@[email] or [number]. They will be happy to assist you with any inquiries or requests.

If this is not urgent, I will get back to you as soon as possible when I return.

I appreciate your patience and understanding.


[Your name and signature]

15. Price Drop Text to Interested Leads

Hi [Name],

I have some exciting news for you. The property you liked at [address] has just dropped its price by [amount]! It’s now listed at [new price].

This is an excellent opportunity for a fantastic deal on a [brief property description]. Take advantage of this chance to own your dream home.

Would you like to schedule a showing as soon as possible? Please reply YES or NO to this text or call me at [number].

I hope to hear from you soon.

[Your name]

16. Share a Coming-Soon Property Listing

Hi [Name],

I have some exciting news for you. I have a new property listing coming to the market soon that you will love.

It’s a [brief description of property] in [location]. It has [features and benefits] and is priced at [price].

You will be among the first to know when this property is ready for showings. Trust me, you want to take advantage of this one.

Let me know if you have any questions or want to see more of my listings.

[Your name]

17. First-Time Homebuyer Script

To write a compelling first-time homebuyer message, you should:

  • Acknowledge their needs and challenges as first-time homebuyers
  • Provide valuable information and resources that can help them achieve their goals
  • Offer your services and assistance as a real estate agent
  • Include a clear call to action that tells them what to do next

Here are some examples of first-time homebuyer messages for different platforms:


Subject: How to Buy Your First Home in 5 Easy Steps

Hi [Name],

Buying your first home is an exciting and rewarding experience but can also be overwhelming and stressful. That’s why I’m here to help you navigate the process and make it as smooth and enjoyable as possible.

In this email, I’ll share with you five easy steps that will take you from dreaming to owning your first home:

1. Determine your budget and get pre-approved for a mortgage

2. Define your needs and wants in a home

3. Search for homes online and offline

4. Make an offer and negotiate the best deal

5. Close the deal and move in

Of course, these steps are just an overview, and many details and decisions are involved. That’s why I’ve created a free guide that explains everything you need to know about buying your first home. You can download it here: [link to guide]

If you have any questions or need assistance, please don’t hesitate to contact me. I’m always happy to help!


[Your name]

funny gif of a man sending quick text message

18. Send a Quick Text to a Client to Update Them

To write a compelling update text, you should:

  • Be brief and concise
  • Use positive and professional language
  • Provide relevant and accurate information
  • Include a clear call to action if needed

Here are some examples of updated texts for different situations:


Hi [Name], I have some great news! We received an offer on your property for $430,000. It’s a cash offer with no contingencies and a 30-day closing. What do you think?


Hi [Name], I just heard back from the seller’s agent. They rejected our offer of $420,000 but are willing to accept $425,000 with a 45-day closing. Do you want to take their counteroffer or make another one?

Cellphone for text messaging

Why Text Messaging for Real Estate Agents Is the Most Effective Way to Connect with Customers

Real estate marketing messages effectively allow real estate professionals to communicate with potential buyers. Here are some of the benefits of real estate text messaging for agents and realtors:

  • Real estate marketing messages have 98% open rate, compared to 20% for emails. It means that your recipients are more likely to see and read your messages.
  • Real estate marketing messages are fast and convenient. You can send and receive texts anytime, anywhere, without logging into your email or phone app. You can also use text messages to send photos, videos, links, and other media.
  • Real estate marketing messages are personal and conversational. Text messages can build rapport with your customers, show your personality, and address their needs and preferences. You can also use text messages to ask questions, get feedback, and encourage action.
  • Real estate marketing messages are flexible and versatile. You can use text message templates for many things, like following up with buyers and promoting listings. You can also invite people to open houses, confirm appointments, request reviews, and request referrals.

Final Words

Writing effective real estate marketing messages is easier than it may seem. Here are some tips and best practices to help you craft engaging and persuasive texts for your real estate business:

Know your audience

Before you write your message, think about who you are writing to, what they want, and what they need. Use language that resonates with them and addresses their pain points and goals.

Be personal and friendly

Use a conversational tone that makes your recipients feel like they are talking to an experienced real estate agent, not a robot. Use their name, and sign off with yours. Use emojis sparingly to add some emotion and personality.

Be timely and relevant

Send your real estate marketing messages at the right time, when your real estate leads are most likely to read it and respond. For example, send a follow-up message within 24 hours of meeting a lead or showing a property. Send a promotion message when you have a new listing or a price reduction. Send an open house invite a few days before the event.

Be creative and catchy

Your real estate marketing messages should stand out from the crowd and capture your recipients’ attention. Use humor, curiosity, urgency, or value propositions to make your message more appealing and memorable.

We highly recommend reading this blog if you want to scale up your business through various and highly effective real estate marketing tools.


Jun A.

Jun Asumbrado can be found writing various great content, especially about entrepreneurship and real estate worlds. He enjoys the ever-changing concept of digital marketing. When not in front of a backlit device, he plays with his dogs and cats. He lives in Leyte, Philippines, and lives up to the reputation of being a stay-at-home dad.